Why Frosted Beverage Cups Are Becoming Increasingly Popular

Frosted beverage cups have quickly become a favorite in the food and drink industry, especially among younger consumers and lifestyle brands. Their distinctive matte appearance and premium touch make them stand out across cafés, bubble tea shops, and takeout chains. But what exactly makes these cups so appealing—and how does masterbatch berkabut contribute to this trend?

This article explores the rising popularity of frosted cups from multiple perspectives and explains what frosted masterbatch is and how it works.

1. Aesthetic Appeal: The Rise of the “Influencer Style” Look

Modern consumers—especially Gen Z and young millennials—gravitate toward products that are visually unique and camera-friendly. The frosted surface of these cups creates a soft, matte texture that enhances the appearance of beverages such as milk tea, fruit drinks, and iced coffee.

• The diffused, non-glossy finish adds a premium feel to any drink.

• Beverages appear more refined and aesthetically pleasing in photos and videos.

• The matte texture aligns with the popular “influencer aesthetic,” making the cups highly shareable on social media.

This visual upgrade helps brands elevate their product presentation without significantly increasing production costs.

2. Improved Functionality and User Experience

Beyond appearance, frosted cups offer several practical advantages:

Better Grip & Handling

Thanks to the frosting process, the cup surface creates more friction than traditional smooth plastic. This improves the grip, making the cup more stable and less likely to slip—an essential feature for takeout beverages.

Reduced Fingerprints & Scratches

The matte surface effectively hides fingerprints, smudges, and minor scratches. This keeps the cups looking cleaner and more attractive during frequent use or handling.

These functional benefits contribute to a more refined, customer-friendly drinking experience.

3. Manufacturing Advantages: Easy Processing & Cost Reduction

For manufacturers, frosted masterbatch is an efficient solution that integrates seamlessly into existing production lines. Its key benefits include:

• Excellent compatibility with PP, PE, and PET materials

• Direct addition into current extrusion or injection molding processes

• No need for extra machinery, coatings, or secondary treatments

• Lower production cost due to simplified workflows

By eliminating additional surface treatment steps, manufacturers can create high-quality frosted cups more economically and with fewer complications.

4. Environmental Benefits: A More Sustainable Choice

Frosted masterbatch supports eco-friendly production in several ways:

• It removes the need for extra coating or spraying processes, reducing energy use and chemical waste.

• Products made with frosted masterbatch are fully recyclable, as the frosting effect comes directly from the material itself rather than applied coatings.

• Streamlined production processes mean lower overall environmental impact.

This makes frosted cups an appealing choice for brands seeking sustainability without sacrificing aesthetics or performance.